Management Team

Founder-Owner and Chief Executive Director, Ng Hsin-Ling 

Founder-Owner and Managing Director, Ng Hsin-Ling

(B.A. Psych and Soc, Canterbury University, NZ)

Hsin founded Dynamic Search in 1986. A key pioneer and mover in upgrading the standards of Qualitative Research in Malaysia. A true Consumer Behaviour specialist armed with more than 35 years of experience. She heads a passionate and dynamic team who will bring DS to higher ground.



Managing Director, Quantitative Research Division, Sharon Chuah
General Manager, Quantitative Research Division, Sharon Chuah

(B.Sc. Chemistry and Biology (Cum Laude) , Campbell University, U.S.A)

Head of our exciting Quantitative Research division. Sharon will take this engine of growth to higher and deeper levels.




Research Director, Sam Leong
Research Director, Sam Leong

(B. Sc. (Hons) Statistics, UKM, Malaysia)

A prime leader in the Qualitative Research Division. Possesses good conceptualisation and analytical skills.





Research Manager, Aida Jaafar

M.Sc in Business Management (Research), UiTM and Bachelor in Business Administration, Universiti Putra Malaysia





Director, Business Development and Research, Tricia Yeoh
Director, Business Development and Research, Tricia Yeoh

( B. BusComm, Econometrics and Business Statistics and Marketing, Monash University, and  M.Sc. in Research Methods in Psychology, University of Warwick, United Kingdom. ) 

Tricia is an in-born Researcher enhanced by her Econometrics and Statistics background. Her previous Public Policy work gave her the springboard to forge the way forward for DS in new Business Development.