An exclusive package by Dynamic Search that gives you candid feedback on your In-store and Service performance. This allows you to understand your customers’ shopping habits better. The Research tools are: Mystery Shopping, Shopping Surveillance, Intercept Shopping and Price Monitoring
Mystery Shopping
- Mystery Shopping, a self-assessment tool from professional shoppers’ perspective
- It gauges quality standards and improvements needed through observation, experience and evaluation
- Mystery Shopping can be carried out via telephone, real-time location visits or via online
Shopping Surveillance
- Accompanied shopping, real-time observation and surveillance of shoppers in real shopping environment – capturing the “shopping moment”
- Demographic and psychographic data capture
- Real environment testing of POS materials
- Observations of shopper behaviour at specific touch points
Intercept Shopping
- After shopping, we intercept and seek clarification of shoppers’ behaviour.
- Interviewing shoppers to recount moment-by-moment shopping experience
- In-depth probe to complement observations: rational and emotional responses
- Impact of visual/ tactile/ olfactory/ auditory stimuli
Price Monitoring
- We watch your competitors’ prices for you:
- Monitor your competitors’ price fluctuations on a daily, weekly or monthly basis
- Between one to 24 hours’ time-lag report depending on your needs
- Online accessibility of reports whenever you need and wherever you are
Why ShopperDynamics?
- Good, honest self-examination Research tool
- Service performance tracking will open up improvements and opportunities
- Staff adherence to company standards and policies
- Learn and identify strengths and weaknesses of your In-store programme
- Identify where training and other process improvement efforts are necessary
- Useful for those in the following sectors: Retailers, Automotive, Financial Services, Telecommunication, Restaurants, Raw Material Suppliers, Electronic Business
Contact Dynamic Search today to learn how to make MysteryDynamics work for you!